I remember the comment made when the highly paid marketing consultants suggested the new name for the State Orchestra of Victoria will now be ORCHESTRA VICTORIA.. "Sounds like Parks Victoria"! Funny how a few years ago, corporations and businesses all over the country decided to be hip and new, chucked out all the old stationary, and re branded everything with the country or state name at the end. All of a sudden we have, Swimming Australia, Opera Australia, Ambulance Victoria, Unions NSW etc, etc. I recently heard my favourite so far. A mob that extols the virtues of washing your hands everything time you touch something to avoid "germs" (one of my pet hates!) is called "Hand Hygiene Australia"! Can it get more ridiculous??
Thankfully there are a few that have retained a sense of originality, The Australian Ballet is one and The National Gallery OF Victoria. Hopefully there are no plans afoot to change the name to "Gallery Victoria"!
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