Is this appropriate?

I saw this ad on the back of a bus while driving down the Eastern Freeway last week! What kind of message is this sending? I'm outraged!! Don't get me wrong, I LOVE female breasts but do we really need images like this displayed in public places where people (and kids) of all ages are unwittingly subjected to them? As a parent, I was fortunate that my son was not with me in the car at that moment. How do I explain to an 11yo what "getting your boobs done in your lunch hour" means? What would I say??... "Well son, unless you have perfect pert bosoms like those in the picture, you're a loser!"?? I mean really, call me a wowser but this is not the message we should be sending to our young girls. It's hard enough for the younger generation growing up in an over-sexed world without images like this portraying what is "normal".
I'm working on a strategy to get this ad removed. If you feel like I do about this then let me know and join the protest!
In the meantime girls, BOYCOTT Berlei bras!!